We often meet with clients that are exploring their Internet marketing options. One of the first questions we ask is what are their current marketing efforts and what are the results. 9 times of 10, they have no idea what results a specific campaign generated. If you run a marketing blitz of print magazines, flyers, and radio all simultaneously, all you know is that sales increased. Businesses are unsure if leads came from print, radio, word of mouth, or some other method. You can track your marketing efforts through any medium by using targeted websites and phone numbers. When you run a print ad or radio ad, you’re telling people how to get in touch with your business (at least you should be). Call 1800-XYZ, go to www.XYZ.com, visit booth ABC, etc. By setting up phone numbers and URLs for each ad, you can precisely track your results and determine what is and isn’t working for your business. Yoggin has 800 numbers and tracking tools that tell you exactly the expense and customer conversion you get from each of your campaigns.

Seperate campaign landing pages and phone numbers, track results, and analyze results. You can then decide where your marketing budget is best spent.

Chavvon Smith