All too often we work with clients that are completely ignoring their past customers. Past customers are usually the best source for new customers. By staying connected with past customers, you keep your service and offerings fresh on their mind. This is great for repeat business, referrals, and consulting in general. Send out an email or letter at least once a month to stay in touch. If you use the Yoggin solution, we automate all correspondence and our client’s customer’s are emailed on a weekly basis. We also introduce referral bonuses and other incentives to entice customers to refer friends, family, and associates. By building this relationship, clients are more likely to come back to your business.

Another good tip is to have a newsletter or mailer. You’re the expert, share your knowledge with your subscriber base. The information will be appreciated and it will build customer loyalty.

Chavvon Smith