Clients are constantly asking about search results and how to get their website listed at the top. There are two ways to get to the top of those search results.

1.) Pay to get there.

2.) Optimize your website so that the search engines think you should there

When you pay to get to the top of search results, it’s simple. Everything is based on a cost per click model. You do the math and figure out that you can pay X dollars for every potential prospect to visit your website. Hopefully enough of these customers eventually buy from you (yoggin.com helps with this stuff) and you make a nice profit.

The second method is termed “organic”. Each search engine has an algorithm where they have spiders that crawl the Internet all day long. They gather all the text, the images, the pictures, etc. from every website it can access. Based on all this information, the search engines determine site relevance for each keyword. The higher your relevance, the higher your site will be in search results. Two things that are crucial to relevance are your domain name and your page rank. If someone is looking for trademarks and one site has a domain name of www.trademarks.com and another has a domain name of www.joestmservice.com, the first will have much higher relevance. Page rank is based on the number and quality of sites that link to your site. Yoggin.com has a links directory that will help your page rank, join, it’s free. If you have other big sites in the same industry linking to your website, your page rank will be higher because your relevance is assumed to be higher. Once again, higher relevance, higher search results positioning. The spiders then look at your website text, the “alt” descriptions on your images, descriptions of links on your page, and lots more.

Developing organic search results takes time and persistence (yoggin.com helps with this too). Over time, you maximize your website and your rankings get higher and higher. It won’t happen over night.

Higher rankings in search results has a significant impact on sales. Work on getting high positioning and sales almost fall in the door.

Chavvon Smith