Yoggin.com Blog

Yoggin.com on Killerstartups.com

Chavvon Smith — Fri, 29 Feb 2008 01:06:58 +0000

I received an email yesterday from the guys at KillerStartups.com letting us know that they were writing an article on us. We appreciate the coverage and you can take a look here:

Yoggin.com Article >>

The article goes over the Yoggin.com concept and how we’re different from the competition.

Chavvon Smith

Post your job board inventory on Yoggin

Chavvon Smith — Wed, 20 Feb 2008 03:40:30 +0000

Yoggin has just released it’s Job Board Network to allow websites to let Yoggin.com sell your job board inventory. Publishers can visit our Yoggin network and post job listing inventory along with monthly prices. Yoggin will promote your inventory and allow employers to buy listings on your site. All publishers need to do is place a snippet of code on their website where they want the job listings to appear…

Employers can browse the websites and place their job listings on niche job boards based on demographics and content.

Take a look here >>

Yoggin Job Board

Chavvon Smith — Sun, 17 Feb 2008 22:35:45 +0000

Yoggin has just launched it’s job advertising network to meet the needs of employers looking to hire and publishers looking to generate additional revenue through job boards. The Yoggin Job Network displays job listings to niche websites that are categorized based on content. By grouping like sites, we can deliver a tremendous number of views for individual job listings. Jobs no longer get lost in the mix and employers gain the passive job seeker that is more qualified in general.

Take a look at Yoggin.com and get familiar with our job network. More to come soon!

Chavvon Smith

Guide the customer….into buying.

Yoggin — Thu, 15 Nov 2007 22:09:34 +0000

One of the key components when designing a website is to make the flow of information and “next steps” clear. We call this website optimization. You can have all the people in the world come to your website but if it’s not professional and well laid out, you’ll get very few sales.

The first step is to make sure your website is industry appropriate. Each industry has a culture that your site should fit well into. Finance is clean and crisp, web 2.0 is gradients and bright colors, entertainment is dark and graphical. Your business can lost credibility if your image doesn’t fit your market. Explore the competition, look at the “big guys” and then decide if your site is right. It’s never too late to change it.

Once you’re happy with the design, consider what you’re trying to get people to do. Do you want them to sign-up, call, join an email list, etc. Your presentation of information should be in a very logical order:

1.) Peak interest

2.) Give details

3.) Define the value

4.) Close the deal

If you’re not giving people this information in a clear manner, most will abandon your website. I can’t stand going to a website that looks like a mess. Text all over the place, banners, graphics, with no clear direction on what I should do. 9 times out of 10, I’ll just leave the website. Even though it may have been the perfect product/service at the perfect price, I don’t give it chance.

A well designed website with a quality presentation of information can increase sales substantially.

Chavvon Smith

Organic vs. Paid Search results

Yoggin — Thu, 08 Nov 2007 20:58:41 +0000

Clients are constantly asking about search results and how to get their website listed at the top. There are two ways to get to the top of those search results.

1.) Pay to get there.

2.) Optimize your website so that the search engines think you should there

When you pay to get to the top of search results, it’s simple. Everything is based on a cost per click model. You do the math and figure out that you can pay X dollars for every potential prospect to visit your website. Hopefully enough of these customers eventually buy from you (yoggin.com helps with this stuff) and you make a nice profit.

The second method is termed “organic”. Each search engine has an algorithm where they have spiders that crawl the Internet all day long. They gather all the text, the images, the pictures, etc. from every website it can access. Based on all this information, the search engines determine site relevance for each keyword. The higher your relevance, the higher your site will be in search results. Two things that are crucial to relevance are your domain name and your page rank. If someone is looking for trademarks and one site has a domain name of www.trademarks.com and another has a domain name of www.joestmservice.com, the first will have much higher relevance. Page rank is based on the number and quality of sites that link to your site. Yoggin.com has a links directory that will help your page rank, join, it’s free. If you have other big sites in the same industry linking to your website, your page rank will be higher because your relevance is assumed to be higher. Once again, higher relevance, higher search results positioning. The spiders then look at your website text, the “alt” descriptions on your images, descriptions of links on your page, and lots more.

Developing organic search results takes time and persistence (yoggin.com helps with this too). Over time, you maximize your website and your rankings get higher and higher. It won’t happen over night.

Higher rankings in search results has a significant impact on sales. Work on getting high positioning and sales almost fall in the door.

Chavvon Smith

Track your marketing efforts

Yoggin — Tue, 06 Nov 2007 22:06:23 +0000

We often meet with clients that are exploring their Internet marketing options. One of the first questions we ask is what are their current marketing efforts and what are the results. 9 times of 10, they have no idea what results a specific campaign generated. If you run a marketing blitz of print magazines, flyers, and radio all simultaneously, all you know is that sales increased. Businesses are unsure if leads came from print, radio, word of mouth, or some other method. You can track your marketing efforts through any medium by using targeted websites and phone numbers. When you run a print ad or radio ad, you’re telling people how to get in touch with your business (at least you should be). Call 1800-XYZ, go to www.XYZ.com, visit booth ABC, etc. By setting up phone numbers and URLs for each ad, you can precisely track your results and determine what is and isn’t working for your business. Yoggin has 800 numbers and tracking tools that tell you exactly the expense and customer conversion you get from each of your campaigns.

Seperate campaign landing pages and phone numbers, track results, and analyze results. You can then decide where your marketing budget is best spent.

Chavvon Smith

Stay connected with clients.

Yoggin — Thu, 01 Nov 2007 17:42:01 +0000

All too often we work with clients that are completely ignoring their past customers. Past customers are usually the best source for new customers. By staying connected with past customers, you keep your service and offerings fresh on their mind. This is great for repeat business, referrals, and consulting in general. Send out an email or letter at least once a month to stay in touch. If you use the Yoggin solution, we automate all correspondence and our client’s customer’s are emailed on a weekly basis. We also introduce referral bonuses and other incentives to entice customers to refer friends, family, and associates. By building this relationship, clients are more likely to come back to your business.

Another good tip is to have a newsletter or mailer. You’re the expert, share your knowledge with your subscriber base. The information will be appreciated and it will build customer loyalty.

Chavvon Smith

Are your marketing results repeatable?

Yoggin — Mon, 29 Oct 2007 02:05:53 +0000

Too often businesses get caught up in marketing that generates inconsistent results. We find a marketing technique that worked one time and it hasn’t worked since. This applies to search engine advertising, cold calling, mailers, and everything else you can imagine. When you’re trying to grow a company, it’s all about finding a sales and marketing solution that provides consistent results. If you know a marketing strategy yields a 100% return every time you do it, this is something you can invest money into and grow your business steadily. When you’re marketing, stick to what works. This is how small businesses become medium sized businesses and billion dollar business.

Stop wasting money on unproven methods until you have money to waste. When cash flow is steady and strong, look to other advertising methods to try to accelerate growth even more. For now, stick to what you know is working.

Chavvon Smith

Local Online Advertising

Chavvon Smith — Wed, 24 Oct 2007 21:11:55 +0000

Yoggin.com has introduced this blog as a way to communicate with our clients and share tips and tricks for advertising effectively online for local businesses. By local businesses, we mean businesses that have a fixed area in which they can provide a product or service. Doctors, storefronts, lawncare, & spas are just a few examples of businesses that can only serve clients within a fixed area. By working with Yoggin.com, these businesses are able to capture a new source of potential customers that have been untapped in the past. Yoggin uses techniques to target customers within a defined geographical area to only send prospects that can turn into customers for our clients. If your business is in New York, you shouldn’t be wasting advertising dollars showing ads to users in California.

1.) Know your service area. If can’t serve, or don’t want to serve, clients outside of a given area, make it clear.

2.) Know your competition. Prospects usually make 3-4 calls/inquiries before making a decision. Know what your competition is offering and how your service is superior to theirs. If you address a buyers concerns before they arise, the ball is in your court.

3.) Define a realistic budget. If you’re a new business, don’t expect to spend $10K/mo in marketing. Define a budget that you can consistently deliver. Repetition is important.

4.) Make sure your image is professional. When you’re advertising online, first impressions are critical. If your website looks subpar, buyers will assume your service is too.

Yoggin.com works with clients to address all of these issues to deliver an online marketing campaign with exceptional results.

Chavvon Smith