Too often businesses get caught up in marketing that generates inconsistent results. We find a marketing technique that worked one time and it hasn’t worked since. This applies to search engine advertising, cold calling, mailers, and everything else you can imagine. When you’re trying to grow a company, it’s all about finding a sales and marketing solution that provides consistent results. If you know a marketing strategy yields a 100% return every time you do it, this is something you can invest money into and grow your business steadily. When you’re marketing, stick to what works. This is how small businesses become medium sized businesses and billion dollar business.

Stop wasting money on unproven methods until you have money to waste. When cash flow is steady and strong, look to other advertising methods to try to accelerate growth even more. For now, stick to what you know is working.

Chavvon Smith

Yoggin.com has introduced this blog as a way to communicate with our clients and share tips and tricks for advertising effectively online for local businesses. By local businesses, we mean businesses that have a fixed area in which they can provide a product or service. Doctors, storefronts, lawncare, & spas are just a few examples of businesses that can only serve clients within a fixed area. By working with Yoggin.com, these businesses are able to capture a new source of potential customers that have been untapped in the past. Yoggin uses techniques to target customers within a defined geographical area to only send prospects that can turn into customers for our clients. If your business is in New York, you shouldn’t be wasting advertising dollars showing ads to users in California.

1.) Know your service area. If can’t serve, or don’t want to serve, clients outside of a given area, make it clear.

2.) Know your competition. Prospects usually make 3-4 calls/inquiries before making a decision. Know what your competition is offering and how your service is superior to theirs. If you address a buyers concerns before they arise, the ball is in your court.

3.) Define a realistic budget. If you’re a new business, don’t expect to spend $10K/mo in marketing. Define a budget that you can consistently deliver. Repetition is important.

4.) Make sure your image is professional. When you’re advertising online, first impressions are critical. If your website looks subpar, buyers will assume your service is too.

Yoggin.com works with clients to address all of these issues to deliver an online marketing campaign with exceptional results.

Chavvon Smith